Research shows that the biggest impact on a student’s academic performance is not content, technology, standards or environment, but rather the quality of their teacher. Therefore, Matchbook intensively engages teachers as the primary recipient of our hands-on coaching to design pathways for personalized instruction. Other models emphasize personalized learning for students, bypassing teachers altogether. Our model views personalized learning as the natural product of personalized instruction. Through full-time, on-site coaching, we create a richer, fuller and more engaging and effective experience for both the teacher and the student.